Royal Birthday Bash

Due to hurricane season and the beginning of the school year, September cruises tend to experience low booking rates. However, September is also the month with the highest number of birthdays. So, we created the first ever “Royal Birthday Bash” — an onboard celebration for all guests featuring exclusive events and programming, plus free onboard credit and more.

The result? Over 20k more bookings during shoulder season, 15 million emails opened, and over 700k impressions on our social content.

Credits:

Creative Director: Brie Stitz

Creative Lead: Cam Layell

Graphic Designer: Giorgio Roman

Video Editor: Lauren McGarrett